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5 minutes read · June 20 · advertorial
I never thought I’d say this, let alone write it publicly.
But after 25 years in the lash business, I feel like I owe the women I’ve worked with an apology – especially those over 50.
Because I’ve spent the better part of three decades gluing tiny synthetic hairs onto your natural lashes… and watching your real lashes weaken, thin, and fall out in the process.
And I used to tell myself it was worth it; that extensions were the only way to give mature lashes the volume and length you deserved.
But I was wrong.
Watch my full confession in the video below – and find out why I’m finally walking away from lash extensions forever:
There’s finally a product that does everything extensions promised – without the harsh adhesives, the damage, or the $200 refill appointments.
After seeing what it’s done for my own lashes, and the lashes of my clients, I’m stepping away from extensions for good.
Here’s the truth most lash techs won’t tell you:
Lash extensions look good for the first couple of weeks, but they leave long-term damage that is especially hard on women over 50.
By the time most of my clients would come in for their third refill, their natural lashes were brittle, sparse, and weak.
And for women over 50 – already dealing with age-related hair thinning, hormone shifts, and collagen loss – the damage was often heartbreaking.
I saw it in their eyes. The way they looked in the mirror and sighed. The way they pulled back from the camera at family events. The way they became more and more dependent on the extensions to regain their sense of self.
I kept going, because I didn’t know there was another way.
But quietly, I started looking for alternatives. That’s when I found PrimeLash Mascara – a healing mascara created specifically with women over 50 in mind.
I first heard about PrimeLash from one of my clients: Sarah was a vibrant 62-year-old woman who had come in for a full set of lashes every 3 weeks without fail for years.
But then she skipped two appointments.
When she finally came back, I barely recognized her.
Her eyes looked brighter and more defined. Her lashes were long, full, and curled – and they were hers.
I asked what she’d been doing, and she laughed. “You’re going to hate me,” she said. “It’s just this mascara called PrimeLash. I saw it going viral on Facebook, and I figured I’d try it.”
I was stunned, and a little skeptical.
But my professional curiosity got the best of me, and that night, I ordered a tube.
The first time I tried it, I immediately knew this was something different from your typical drugstore mascara.
Here’s why:
It Grabs Every Tiny Lash
The PrimeLash wand isn’t like those cheap drugstore mascaras. It’s shaped to hug your lash line and catch even the smallest, thinnest lashes, without clumping or flaking.
Even the lashes I thought were “gone” suddenly showed up.
It Lifts And Cults Without A Curler
I’ve never seen anything like it. The formula is light but powerful – and it lifts your lashes up and out, opening your whole face up in seconds.
There’s no pinching or crimping. Just beautiful, fluttery lashes.
It’s Infused With Nourishing Ingredients That Help Lashes Grow
This was the part that really sold me.
While most mascaras dry your lashes out, PrimeLash actually nourishes them, so they get healthier every time you use it.
I’m talking about real growth. Fuller lash lines. No more shedding.
It’s Easy On Aging Eyes (And Hands)
If you’ve ever fumbled with tiny tubes and slippery wands, you’ll love this: PrimeLash is specifically designed for mature hands and eyes.
It’s equipped with a big easy-grip wand. It’s smudge-proof. And it’s formulated to avoid irritating sensitive eyes.
It’s Made For Women 50+ (Not 22-Year-Old Influencers)
I’ll be honest: I’m sick of beauty ads showing 20-somethings pretending to “struggle” with their lashes.
PrimeLash is made for us. For women with real life behind them. For lashes that need a little love. For eyes that deserve to sparkle.
Since discovering PrimeLash, I’ve stopped offering extension appointments altogether.
Not because I don’t love making women feel beautiful.
But because this is better. Healthier. Kinder. More empowering.
I see women come in after a few weeks using PrimeLash – and the way they smile at themselves in the mirror?
That’s what it’s all about.
So if you’ve felt like your lashes are disappearing… If you’ve tried extensions, false lashes, or expensive serums that didn’t do the trick… If you just want to feel a little more you again – give PrimeLash a try.
It’s the only eyelash treatment I recommend now.
Will this work on thinning or sparse lashes?
Yes, that’s exactly what it’s made for. PrimeLash was developed for women over 50 with thinning lashes, gray lashes, or lashes that have been damaged by extensions, makeup, or age.
Does it help my lashes grow?
Yes! PrimeLash is infused with lash-loving ingredients that help nourish, protect, and support healthy lash growth over time.
Is it easy to remove?
Yes, PrimeLash is water-resistant but not waterproof, to avoid damage to delicate lashes. Just use warm water and a gentle cleanser or makeup removed. No tugging or scrubbing required.
Will it irritate my sensitive eyes?
PrimeLash is hypoallergenic, ophthalmologist-tested, and safe for sensitive eyes and contact lens wearers.
Is it worth the price?
Absolutely. Most women who try PrimeLash say they wear less makeup overally because their eyes pop so naturally. And unlike extensions or falsies, PrimeLash actually improves the health of your lashes over time.
If you’ve been let down by mascaras that flake, clump, or just don’t work on mature lashes… If you’ve been told your only option is expensive, damaging lash extensions…
Then please hear this, from someone who spent 25 years on the other side:
You don’t need to ruin your lashes to feel beautiful.
You just need the right mascara that enhances and heals your natural lashes.
PrimeLash is:
✅ Designed exclusively for women 50+
✅ Infused with ingredients that nourish thinning lashes
✅ Easy to apply, even with aging hands
✅ Smudge-proof, flake-free, and gentle on sensitive eyes
✅ Trusted by over 15,000 women and counting
You won’t believe the difference until you try it yourself.